Free keyword research for your trade

The tool builds English phrases from your trade and optional county or area. Its intent labels follow rules based on the wording. It does not query live search volumes, measure your position on Google or tell you how difficult a phrase will be to rank for. Treat the suggestions as candidates to investigate. A phrase appearing in the output is not evidence that people searched for it last month.

This distinction matters when choosing a service page. 'Emergency', 'commercial' and 'same day' can appear in generated suggestions even when they do not describe your business. Remove them if they are untrue. The tool knows the trade and area you entered; it does not know your hours, qualifications, insurance, equipment or travel limits. You make that judgement before any phrase becomes a public promise.

You can generate and copy the list without sending the trade and area to a keyword provider. The generator runs in your browser. Keep a working copy with your notes about which jobs you accept and which you decline. If you later need demand figures, use a separate research source and record its country, date and definitions. Do not add invented monthly searches to make the list look more certain.

Enter the trade in the words a customer would recognise. If your business does electrical work, begin with 'electrician', then check which suggestions fit your actual services. A company doing planned commercial work should not build its whole website around domestic emergency calls because those phrases sound urgent. The best starting point is a service someone can enquire about and your team can accept.

Choose an area that reflects where you work. A county can be a useful starting point for local keyword research, but it may be broader than your normal travel range. Write down any towns you routinely serve and any places you will only travel to for a larger job. Those notes help you qualify enquiries and prevent the website implying that a short call-out and a large contract have the same coverage.

Run the tool again if your first input describes too much. 'Builder' and 'bathroom renovation' may give you different useful starting phrases. Keep the lists together and look for overlap. You do not need a new page for each spelling or wording. The purpose is to learn how to describe a real service clearly, not to create a directory of every possible combination of trade and town.

A transactional phrase suggests that the person wants to take action, such as finding an emergency plumber. A commercial phrase suggests comparison: the person may be looking at providers, reviews or suitability. An informational phrase asks for an answer, perhaps about the cost of a job or the signs that a repair is needed. The labels help organise the list; they do not reveal what an individual searcher will do.

For a service page, ask what a visitor needs before contacting you. Someone comparing commercial electricians may need to see the kind of premises you work in, the services you offer and how you organise a site visit. Someone reading about a recurring leak may first need a sensible explanation of the checks a professional would make. Those are different writing jobs even when both readers might eventually make an enquiry.

Avoid treating the labels as a ranking of customer value. A question can lead to paid work, and an urgent phrase can produce an unsuitable call. Put a note beside each group: what job does it describe, what information would help, and what next step would make sense? That turns a rules-based label into an editorial decision you can defend.

Put phrases together when the same page can answer them honestly. 'Roof repair', 'roof repairs' and 'local roof repair' may belong on one well-written service page. A phrase about a different service, such as a full replacement, may need a separate explanation. The test is whether the customer would find what they expected after clicking, not whether two phrases contain different words.

Use a small working sheet with a service group, its main phrase, related questions, the existing page and the intended next step. If a useful page already exists, improve that page before drafting a near duplicate. Check whether another page already explains the same service. Two pages competing to answer the same question can also make it harder for your own team to know which one to update or share.

A location deserves useful detail of its own. If you have nothing to say beyond swapping one town name for another, pause before creating the page. You can often explain the genuine service area on the main service page and make the travel boundary clear. Where a separate area page is justified, include the work you actually undertake there and a practical route to enquire. Do not invent local projects to fill it.

Imagine a plumbing firm that wants more planned bathroom work and does not offer overnight call-outs. This example is a planning exercise, not a TradeFlo customer result. The owner enters 'plumber' and 'Cork', copies the suggestions and removes emergency and round-the-clock phrases. They keep a note explaining why those words were rejected, so nobody adds them back to a headline later.

The remaining phrases are grouped into general plumbing, bathroom work and customer questions. The existing bathroom page already describes installation, so the owner chooses to improve it. The brief asks for a clear explanation of the work included, the information needed before a visit and the areas the team covers. A question about cost becomes a useful section explaining what affects the quote, without inventing a starting price.

The next step on that page asks the visitor to describe the room, location and work they want. It does not ask them to choose a keyword. The firm can then judge whether the enquiry fits before arranging a visit. That is the useful connection between keyword research and the office: the page helps a suitable customer give the business enough information to respond.

Write the intended reader at the top of the brief. 'A property manager comparing planned electrical maintenance providers' gives a writer more direction than 'rank for electrician'. Then state what the reader should understand after reading and what they should be able to do. Keep the chosen phrase beside that purpose, so it remains connected to the service rather than becoming a repeated slogan.

Outline the actual questions the page must answer. What work is covered? Where do you travel? What would make the job unsuitable? What should the customer send before a quote or visit? Which photographs or documents can you publish? If you cannot answer a question from your own business records, leave it open for the person who can. A keyword tool cannot supply your credentials, history or customer permission.

Choose an honest next step before drafting. A repair service may need a call button and a short description of the fault. A larger construction job may need a project enquiry with a location and scope. A guide may lead into a tool that helps the reader prepare. Keep the action close to the information that makes it useful, and tell the visitor what happens after they use it.

Use the main phrase where it names the page clearly, including the title and main heading when the wording fits. Related phrases can help you name sections and answer questions. Read the text aloud afterwards. If you would not say a sentence to a customer, rewrite it. Repeating a town and trade in each paragraph does not make an unclear service easier to understand.

Google's SEO Starter Guide recommends useful, readable content and warns against excessive repetition. Use that as a check on the writing, rather than chasing a keyword density number. Describe the work in concrete terms, explain unfamiliar language and link to a relevant service when it helps the reader continue. The source below gives Google's guidance; it does not promise that a particular phrase will earn a position.

Keep proof close to the statement it supports. A project photograph should describe the actual work shown and be used with permission. A qualification must belong to the person or business you name. If the page explains how you would approach a typical job, label it as an example. Useful detail can come from the process you follow without claiming a result you have not measured.

When you have narrowed the list, inspect the results for the phrase in the market you serve. Note whether the prominent pages are service businesses, directories, product pages or explanatory guides. This is a format check, not proof that copying one of them will work. If the results answer a different need from the one you intended, reconsider the phrase or the type of page.

Record the phrase, country, device and date of that check. Search results can vary, so do not present a single observation as a fixed ranking. For a substantial content decision, compare more than one reading and ask what stays consistent. Keep the source of any paid demand figure alongside it, including whether it represents the exact phrase or a broader group of searches.

If your site already has Search Console history, use it to look for the terms that produce impressions and clicks for the page. Compare that evidence with the candidate list. A new page may not have enough history to judge yet. In either case, keep 'generated suggestion', 'measured demand' and 'our own search performance' as separate columns. They answer different questions.

Open the page as a customer would. Read the service description, find the coverage area and follow the main action. Check whether the link reaches the right form or opens the phone dialler. If the action asks for information, make sure the visitor knows why it is needed. A clear page with an awkward enquiry route still leaves work for the customer to figure out.

Review the wording on the button as well as the destination. 'Request a quote' should lead to a route where the business can collect enough information to consider a quote. 'Book a call' should not imply an instant appointment if the next page only accepts a request. Use 'request a call' when a person needs to agree the time. These small details set expectations before the office replies.

Keep the keyword list after publication. Add the page URL, the date of the change and what you wanted to improve. When enquiries arrive, note whether they describe the intended service and area. Search visibility is one part of the check; the suitability of the work matters too. Avoid attributing a change in enquiries to a phrase when you also changed the offer, traffic source or contact form.

You do not need to rewrite the whole website after using a keyword generator. Choose a service group with a clear business purpose and enough real information to explain it. Improve its existing page or draft the missing page, check the enquiry path and record what changed. That leaves a manageable piece of work for your team and a specific result to inspect later.

Use the tool again with your trade and area, then bring the shortlist to a call request if you want help choosing the page. Tell us the work you want more of, the places you cover and the website you already have. We can start the discussion from those facts. The generated list is a useful prompt for that conversation, not a promise of search traffic or booked jobs.