SEO services built around what your customers search for.
An SEO content loop for firms in Ireland: new pages and articles every month, each one approved by you.
It finds the searches your site does not answer yet, writes the page in your words and checks how each page is doing. Nothing goes live until you approve it.
How the loop works
Every round follows the same three steps, and each round starts from what the last one showed.
Find what customers search for
It reads your search data, your Google profile, your inquiries and the pages of rival firms, then picks out the searches your site does not answer yet.
Write and publish the page
It drafts the page or article in your words, from what you have told us about the work. You read it, correct it and approve it before anything goes live.
Measure and feed the result back
About a month later it checks how each new page is doing in search, notes the calls and inquiries that came in, and records what changed.
Each round learns from the last
The record from each page shapes the next brief. A topic that has shown nothing yet is reviewed with you before anything is dropped, because some pages take longer to be found. Every action and every result stays on record, so you can see why each page exists.
What we check each week
Every week the loop reads the same sources for your site and records what changed. Some readings move slowly, so those are checked once a month.
Every week
The searches your site shows up for in Google, and how many people click through
The calls and inquiries that came in, counted apart from the pages
New reviews on your Google profile
Once a month
Which of your pages Google has indexed
How fast your pages load on a phone
Where you show on the map around your area
How your pages link to each other
What AI assistants answer when asked about your kind of work
On a client site this loop runs for: 988 clicks from Google in 28 days (October 2026), from 28k impressions, read from Search Console.
Who it is for
Any firm that wins work when people search for it. If customers look you up before they pick up the phone, the loop has something to work with.
Firms that sell a service locally
Customers search for the job and the place, then call whoever answers their question best.
Websites that have stood still
A site with no page for each service, and no answers to the questions customers ask, gives a search little to match.
Owners who know the work but not the writing
You explain a job in a voice note or a short chat, and the loop turns it into a page in your own words.
Firms that want to see what they paid for
Each month lists what changed and why, with inquiries counted apart from the pages themselves.
A short call is enough to see which searches your firm could answer first.
Worked example: a chimney and stove firm
One month of the loop, based on the build we run for a chimney and stove firm. The owner's part is marked.
The owner's part is picking the actions and approving each page. The loop does the reading, the drafting and the checking.
One month, from search data to the next brief
The loop reads the month's search data, the Google profile, the inquiries and the pages of rival firms in the area.
It writes a short brief: a handful of actions, each with its evidence and a check, such as an article on chimney cowls that people search for and the site does not cover.
Picks the actions worth doing this month.
It drafts the article from what the owner has said about the work, and keeps to the firm's own facts.
Reads the draft, corrects anything the firm would not say and approves it.
The article goes live and joins the sitemap, and the next check shows whether Google has indexed it.
About a month later the loop checks how the article is doing in search and notes the calls and inquiries that came in.
Next month's brief starts from that record.
Find the searches your firm could win.
On a short call we look at what your customers search for, what your site answers today and which pages to write first.
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