TradeFlo
Website
Website design for contractors
Win the job before the call, so the right client picks up the phone.
Bigger clients check you before they ring. We write, build and look after a site that shows the work you want, the places you cover and how to reach the right person.
Before the first call
They check you before they ring.
A homeowner planning an extension, a main contractor or a facilities manager looks you up before the first call. They want to see work like theirs, the areas you cover and who they would deal with. A dated site or a one-page template tells them little. They cannot judge you, so they ring a firm whose site answers those questions. You never hear about the job.
Made for the firm
Why a firm your size needs a site made for it
A template is built for any business. Yours has a mix of work, a list of areas and a way of running jobs that no template knows about.
We start from the jobs you want more of. Each gets its own page in plain words, with photos from your own projects and the questions a client asks before booking.
The site works as a record of the firm. It shows what you do, where you go and how to reach the right person, on a phone first.
The service
What we build for you
A page for each line of work
Each service and each area you cover gets its own plain page, and you check every detail before anything goes live.
Clear routes to the office
Call, WhatsApp and a short job form sit where clients decide, and every enquiry arrives with the job and the place.
Your projects, properly shown
Photos from your own jobs, each with a line on the work involved, laid out for a phone and readable by search.
Hosting, security and changes
We run the hosting and the security certificate, then change a service, a photo or a number whenever you ask us.
AI search visibility
Named when clients ask AI tools
Some clients now ask ChatGPT or Google's AI answers who to call. These tools read your site and repeat what it states plainly. A site that sets out your services, areas and contact details clearly gives them the right facts to repeat.
Plain service facts
Each page states what you do, where you do it and who it suits, in sentences a tool can quote as written.
Business details in the code
Your name, address, hours and services are marked up in the page code, so search and AI tools read them correctly.
Answers to real questions
Short answers to the questions clients ask before booking, placed on the page where each of those questions comes up.
The same details everywhere
We check that your name, number and areas match across your site and Google profile, so the tools are not left guessing.
No one controls what these tools say, so we promise no mention. We make sure your site gives them clear, correct facts.
Question: Who fits out commercial kitchens near the city centre?
A sample firm lists commercial kitchen fit-outs across the city and nearby towns on its services page, with photos of finished kitchens and a form to send the job details.
Source: the sample firm's commercial kitchens page
See the shape of it
A client sees the job and the next step.
A code-drawn service page for a made-up firm, then the enquiry record it creates. Nothing here is a real business or job.
- Kitchen extensions
- Attic conversions
- Full renovations
- Commercial fit-outs
North sideRiversideOld TownEastfield
Send the job detailsEnquiry record
- Job: single-storey kitchen extension
- Where: a semi-detached house in town
- Stage: plans approved
- Best time to call: evenings
- Sent from the extensions page
From conversation to setup
How we put it in place
Describe
You talk us through your trade, your areas and the jobs you want more of, and we turn that into a page list.
Gather
Send us photos and business details for a draft, with any missing facts clearly marked for your answer.
Review
We build a private preview and test every button, then you read it on your phone before sign-off.
Go live
Once you approve, the site goes live, and from then on you have a direct contact route for any changes.
Your part
What we need from you
- The services you take on and the areas you travel to
- Your contact details and access to your domain, if you have one
- Your logo, plus job photos you have permission to use
- Someone to check the wording and approve the preview
Before anything goes live
What you own and who approves
Your domain and your content belong to you. You approve the pages before launch. If you leave, we supply a site export. Our page templates and connected systems stay ours, provided while your account is active and in good standing. Continued hosting has its own fee.
Read the service termsThis week's report
Aim: more enquiries for the jobs you want.
What changed
- Call and WhatsApp taps were recorded on the repair pages.
- A broken link on the contact page was fixed.
Why
- A customer who taps a dead link cannot reach you.
Next
- Add the new bathroom photos, once you approve them.How we will know: the photos are live on the bathroom page.
- Check every contact button again next week and note any faults.
Not read this week: Form enquiries. The form service did not respond, so we say so.
Keeping you informed
What you see each week
A short note lists the enquiries and contact taps the site recorded, any faults we found and changes waiting for your approval. A tap on a call button is kept apart from a confirmed job. Where a source cannot be read, the note says so.
Questions
Questions about your website
Can you use the domain we already have?
Yes. We check where it is held and agree the access we need to connect it. It stays registered to your business, in your name.
What if we have no decent photos yet?
Tell us before the design starts. We agree what can be shown and what needs photographing. We never show someone else's work as yours.
Does the website include ongoing Google work?
The build includes search-friendly setup, such as clear page titles and descriptions. Ongoing Google profile and local SEO work is a separate service with its own page.
Will this get us mentioned by ChatGPT or Google's AI answers?
No one can promise that, and we do not. We write the pages and set up the details these tools read, then check how your firm appears and tell you what we see.
Can emergency and planned work have separate pages?
Yes, if you offer both. You confirm the hours you actually cover. Each page then gets the contact route that suits it.
What happens to our old page addresses?
We list them when we plan the new site. The redirects go into the launch plan. A customer following an old link still lands somewhere useful.
The rest of the work
Other services for your business
Your next step
Show us the work you want more of.
Tell us your trade and the towns you cover. We will talk through the pages worth building first, and what each one needs from you.